MEET YOUR COACH
With a career that spans from call center rep to VP at a Fortune 500 company, Vernessa Hopkins has lived the leadership climb firsthand. She now equips professionals to unlock their own influence and create meaningful impact — not by changing who they are, but by owning it.
She created The Influence Equation as a blueprint to guide others through the process of finding their voice, maximizing their presence, and influencing outcomes with authenticity.
WHAT IS THE
INFLUENCE EQUATION?
It’s more than a course. It’s a transformation.
Self-Awareness
Know your value. Discover your strengths and what sets you apart.
Emotional Intelligence
Lead with empathy, read the room, and build deep connections.
Persuasive Communication
Speak with clarity and inspire action in any setting.
Practical Strategies
Learn when and how to use your influence for the greatest impact.
BONUS: The Influence Matrix
You’ll get access to the Influence Matrix—a powerful toolkit with 8 action-based strategies to help you implement what you learn right away. From decoding group dynamics to building your personal “brand advocates,” these tools turn theory into real-life results.
REAL RESULTS, REAL PEOPLE
“Vernessa helped our team uncover our strengths and move from conflict to connection. She doesn’t just coach — she equips you with tools you’ll use for life.”
— Corporate Client, Healthcare Industry
“The Influence Equation gave me clarity in how I show up and how others perceive me. I used to second-guess my leadership. Now I shape it intentionally.”
— Course Graduate, Mid-Level Leader
WHAT YOU’LL GET
Everything is delivered 100% online so you can start right away, from anywhere.
6 Self-Paced Modules
Learn on your schedule, at your own pace.
Lifetime Access to All Content & Updates
Invest once, benefit for years to come.
Companion Workbook & Influence Matrix Guide
Put ideas into action, step by step.
Private Community Access
Connect, share, and grow alongside other leaders.
Coaching Scripts, “5 Whys” Templates & YOUprint Tools
Build habits that last.
Live Q&A with Vernessa
Get personal insights in our bi-monthly group sessions.
What You’ll Walk Away With
A crystal-clear understanding of your unique leadership style and brand.
The confidence to walk into any room and command attention—without changing who you are.
Practical tools to build influence-driven relationships and create your own network of supporters.
Your personalized “YOUprint”—a leadership blueprint to guide your career for years to come.
A mindset and methodology that empowers you to lead without waiting for permission or validation.
WHO THIS COURSE IS FOR
This course is for emerging and established professionals who want to lead from the front — whether that’s the boardroom, a new business, or the next chapter of their career.
You’re ready for this if you’re:
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A woman navigating leadership in male-dominated industries.
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A high-performing professional in transition.
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An entrepreneur who wants to attract and lead with confidence.
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A mid-level manager ready to take the next step — on your terms.
Final Word
I believe leadership is not about titles, but about influence, authenticity, and the courage to show up as you. You don’t have to figure it out alone—I’m here to support you every step of the way.
Ready to step into your influence and stop playing small?
The tools are here. The time is now. You just have to say yes.
*Flexible payment plans available
Frequently Asked Questions
Q: Do I need to be a manager or leader to benefit from this course?
A: Not at all! Whether you're leading a team or leading yourself through a transition, this course helps you understand and grow your influence from wherever you are.
Q: Is this course self-paced?
A: Yes. You get immediate access to all lessons, templates, and tools upon enrollment.
Q: How is this course different from other leadership programs?
A: Unlike generic leadership training, this course uses Vernessa’s proprietary Influence Equation™ framework, combining mindset, strategy, and communication for real-world results.
Q: Will I get access to Vernessa directly?
A: Yes! Vernessa hosts live Q&A sessions and will occasionally drop insights in the course community.
Q: How is this course different from other leadership programs?
A: Unlike generic leadership training, this course uses Vernessa’s proprietary Influence Equation™ framework, combining mindset, strategy, and communication for real-world results.
Q: What will I learn in the course?
A: You’ll learn how to identify your strengths, build confidence, set strategic goals, master influential communication, and lead with clarity and authenticity.